{
  "schemaVersion": 1,
  "id": "https://www.crosstabs.com/examples/customer-churn-by-plan#dataset",
  "version": "1.0.0",
  "name": "Customer Churn by Billing Plan",
  "description": "An illustrative SaaS retention crosstab: churn over twelve months for 500 monthly-plan and 500 annual-plan customers.",
  "field": "product analytics",
  "question": "Is customer churn associated with billing plan?",
  "takeaway": "In this illustrative table, annual-plan customers churn less often, but plan choice is not randomized.",
  "datePublished": "2026-06-10",
  "dateModified": "2026-07-31",
  "provenance": {
    "kind": "constructed",
    "citation": "Illustrative data constructed for this example — not from a real study.",
    "sourceUrl": null
  },
  "variables": {
    "row": {
      "name": "Billing plan",
      "categories": [
        "Monthly",
        "Annual"
      ]
    },
    "column": {
      "name": "Outcome",
      "categories": [
        "Churned",
        "Retained"
      ]
    }
  },
  "counts": [
    [
      120,
      380
    ],
    [
      45,
      455
    ]
  ]
}